Organizational Development can be defined as recognizing, creating and implementing a solution to an organization’s weaknesses in performance through team effort. The desired result is a shared enthusiastic attitude toward accomplishing new and existing circumstances or events. The organization’s weakness in performance may be contributed to a procedure that is ineffective. The recognition of this weakness may become apparent through constructive criticism received from clientele or through the inability to maintain competitiveness. The weakness, once identified, should be subjected to a company meeting to solicit ideas for its elimination/improvement.
An organization may recognize that the heavy workload of its administrative staff is resulting in missed deadlines, which results in lost clients, which results in lost revenue. The weakness is recognized also though the opinions of the overworked staff. The organization may choose to increase its staff, purchase more efficient computer software/hardware, or reconstruct the distribution on the workload. The less burdened staff becomes more efficient and enthusiasm increases.