Brainstorming was created by Alex Osborn of the advertising firm Batten, Barton, Durstine, and Osborn to increase the quantity and quality of advertising ideas. The process became known as brainstorming because the participants’ brains were used to “storm” a problem. Some people want to discount brainstorming because it is a simple process. Brainstorming is not to be … [Read more...]
Developing an Effective Plan for an Audience Analysis
Shirley J. Caruso, Ed.D. An audience analysis is needed to identify the characteristics that affect trainee learning. The analysis includes information about learners' educational background, previous training/learning experiences, relevant work experiences, and motivation for training/learning. This information helps instructional designers customize training for the intended … [Read more...]