Organizational Development’s main purpose is to improve a company’s performance by promoting the individual progress of the employees. The process involves helping companies to increase their productivity or value via change in leadership, power, policies, job redesign or control. Organizational development will help companies of any size reach their strategic goals within a pre-established time … [Read more...]
Using Brainstorming as an Approach to Creative Problem Solving
Brainstorming was created by Alex Osborn of the advertising firm Batten, Barton, Durstine, and Osborn to increase the quantity and quality of advertising ideas. The process became known as brainstorming because the participants’ brains were used to “storm” a problem. Some people want to discount brainstorming because it is a simple process. Brainstorming is not to be … [Read more...]