Brainstorming was created by Alex Osborn of the advertising firm Batten, Barton, Durstine, and Osborn to increase the quantity and quality of advertising ideas.  The process became known as brainstorming because the participants’ brains were used to “storm” a problem.  Some people want to discount brainstorming because it is a simple process.  Brainstorming is not to be … [Read more...]