Whether you are a business owner trying to market yourself or an employee seeking to improve your emailing prowess, writing and doing business over email can be a distinct challenge. Knowing how to structure your words to engage your recipients is the key to creating a successful email that will not be moved immediately to the trash bin or forgotten in the mix of other emails crowding their inboxes. In particular, learning how to introduce yourself in an email will ensure you use effective strategies to bring in business and will intrigue your recipient enough to act. Crafting an email that impacts your reader and meets its target goal is not nearly as hard as you may think, but it takes time and forethought to achieve the best results.

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